It all started when a friend of ours had a bad experience of woofing in Spain. Woofing means volunteering on a farm in exchange for room and board.The enriching aspect of this practice consists in : - learning agricultural skills - participating in the development of organic agriculture in harmony with nature. In this situation, she had been exploited by the farmer. Her story was the starting point for a long reflection on the theme of alternative holidays. There are 3 main types of alternative vacation: - eco-tourism (combining the discovery of nature with practices that respect the eco-system). - voluntourism (defined by humanitarian and ecological actions). cultural immersion (more of a personal, spiritual experience linked to nature). To better define our subject, we started a survey (37 survey participants / age range: 18 - 35). Among those questioned, we noted an initial contradiction: 84% were interested in alternative vacations but 90% had never taken an alternative vacation. Based on the responses to the survey, we focused on what people were most interested in (77% in all), eco-tourism and voluntourism. 6 interviews enabled us to refine our understanding of their needs and create a persona in the shape of them. Lily, is a 23-year-old hairdresser and mother of a little boy. The birth of her son has triggered a need for her to improve her ecological behavior. Lily has a high mental workload and a limited budget. She's also frustrated by having to fall back on services that are less ecologically committed because they're cheaper and better organized. She would like to make her family vacations more fun and educational, with activities in nature.